It seems that the return of the logo is the new It bag we will all need this season. From Fendi to Chloe, the logo bag is getting a serious update. See our favourite reinvented logos below.
Chloe ButtenshawChloe Buttenshaw is marie claire’s Senior Fashion editor. Boasting a Diploma in Costume and Set design, Chloe’s career started at marie claire a decade ago and has taken her from shooting fashion designer’s homes in Sydney to helping out on circus shoots in London to corralling models in hot air balloons in regional Australia.